Out of the thousands of Advertising Campaigns that get rolled out every day, which are the ones that you remember? Every Ad Display or every organized campaign that has stuck with you from even the bygone years, has one factor in common: they were all innovative in one way or the other. Innovation in an Ad Campaign brings it and the Advertised Brand along with it, a few steps closer to being a trendsetter. Every Promotional Campaign, that has attained legendary stature, used the relevant medium in one unique way or the other. Though such a campaign does take more time and efforts, it is far more effective than the regular campaigns. This article discusses a few ways in which some of the popular Advertising Mediums in India have seen innovations that redefined Promotional Campaigns in India.
Airport Advertising
The Medium of Airport Advertising is well known for the Innovative Campaigns that are carried out from time to time. The scopes for innovations are immense when the medium enjoys the luxury of a minimum of 55 minutes of audience dwell time. Thus, we have seen experimentation with Ad Displays that moved away from the traditional sites of Wall Mounts and Hoardings, into closer spaces with the audience in the form of Totems, etc. However, when TDI put up the first live car on a Billboard, it was a step that was unprecedented in the Advertising Medium. The concept of putting an actual car as a display was unimaginable before this instance. Though it is true that Product Displays did happen before this time, it was for items much smaller than a vehicle. So intense was effect of this trendsetting exercise that the Airports became synonymous with Car Launches.